Have You Heard the Good News?

No one likes doing market research for research's sake. At Research Options, we are excited and proud when our research efforts produce tangible results for our valued clients. Here are four recent examples of success stories from our diverse group of client companies:

CASE ONE:

Challenge: A company was developing a medical food bar targeted toward diabetics. They needed a package design and name that would connote medical applications, yet appeal to consumers of all ages.

Research Option: Professionally moderated a series of discussion groups with diabetic adults, children as young as 3 years old and parents of children to gain an in-depth understanding of their problems with diet and lifestyle -- before discussing name and package options.

Result: NiteBite has been successfully launched and is available in drug and specialty food stores around the country.

CASE TWO:

Challenge: A major manufacturer of Cardiology products was considering adding a new category to its product line. However, the company was not convinced that Cardiologists would generate enough volume to support another entry.

Research Option: Our professional staff (many with nursing backgrounds) conducted in-depth telephone interviews with Cardiologists and determined that although there was some interest in the flew product, Radiologists were suggested as having a stronger interest in this category. Interviewing was stopped, the client informed, and subsequent interviews with Radiologists revealed a strong potential market niche.

Result: Product development is proceeding and marketing campaigns are being targeted toward the Radiologist specialty.

CASE THREE:

Challenge: A small manufacturer had developed an innovative adult incontinence undergarment. But how could they possibly hope to compete against the P & Gs of the world?

Research Option: Because of the sensitive subject matter, our professionals gained the permission of cancer/incontinence-related support groups in several cities to contact their members. After short presentations about the garments, volunteers were given free samples to use in the comfort of their homes and asked to complete questionnaires about their experiences.

Result: The positive consumer survey results were turned into sales literature used to line up distributors -- and public relations articles are now appearing about the study results (see July issue of JWOCN -- Journal of Wound, Ostomy and Continence Nurses).

CASE FOUR:

Challenge: A clinical research organization (CRO) needed to understand how pharmaceutical executives felt about the company's new strategy for competing in this crowded industry. The challenge was to get a number of these busy executives in one place to offer feedback.

Research Option: Rent a suite at the annual DIA meeting. Show videos explaining the CRO's new corporate philosophy, and then professionally conduct interviews in such a manner as to convince respondents the client really cared about their opinions.

Result: The client is moving forward with the new strategic approach and a better understanding of their market.

These are just some examples of the innovative research options we use to deliver the cost-effective, actionable results you need. For information on other research methodologies such as Disk-By- Mail Internet surveys or Hand held/pen based computer surveys see our list of research capabilities contained in our Healthcare Services section or Contact Us via e-mail.