In addition to the various qualitative research services we offer, Research Options provides customized services to further the development and commercialization of a variety of healthcare products and services. We help assess potential healthcare products, services, applications and market opportunities by collecting critical information directly from customers, prospects, competitors and patients.
As the healthcare industry has exploded, the number of companies attempting to enter this industry has followed the trend. Many established companies have started evaluating how their products or services could be marketed within a healthcare setting. Additionally, many new companies have designed products specifically to meet some perceived need within the healthcare field.
As more new and existing companies seek financing in this rapidly changing and more complex environment, the need for more detailed and reliable due diligence has increased. Many of the typical areas of inquiry within a business plan such as market size, relative competition and developing technology are becoming more technical, specialized and literally changing by the week. Research Options can provide a quick and economical view of what is happening within a specific market segment, therapeutic class or customer base. Two of the specific programs we provide are:
Customer Audits
Many existing companies looking to acquire additional financing do not really understand their own customer base as well as they believe. Often perceptions are based on inaccurate reports from the field sales force, which in some cases is an independent group of distributors representing multiple suppliers. Research Options offers independent 
verification of customer account information in which we analyze the strength of each individual customer relationship and determine the trend for future business. We provide a true read on market share and a picture of what direction the company's sales are really heading.
Market Snapshots
In the case of new products, it is often difficult to gather a quick synopsis of the target market. Market Snapshots are quick analyses supplying a crystallized view of what is happening within a specific market, technology or therapeutic class. When the financing decision centers on a new product class or market, we can quickly bring your team up to speed with the latest developments in that category and pinpoint the issues you need to focus on in evaluating the potential opportunity.
In cases in which you or your client are interested in a live test of a new product, we offer Reality Cheque. This unique service allows the ability to access a national sales force which can test market your product and supply us with the information and feedback to design the strongest marketing plan.
When you are not absolutely 100% certain of your investment decisions, contact Research Options to help find the missing piece of information that confirms your hopes or suspicions.
