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HANOVER, Ma. , September/PRNewswire/ --Research Options Inc. has solidified its ability to conduct Internet-related surveys by forming a strategic alliance with Sigsby Communications, according to company President David Hoyle. More information about the company’s Internet surveying experience can be found at: www.researchoptions.com/internet.

“Although we have a growing list of satisfied healthcare clients who have used our custom Internet surveying capabilities”, said Mr. Hoyle, “companies are requiring faster and faster turn-around for these projects”. “By establishing a more formal relationship with Sigsby Communications, we can continue to stay at the forefront of survey design and execution—while concentrating on our core competencies.” Research Options has experience conducting web-based studies of both domestic and international healthcare professionals.

“Many firms know us for our qualitative research and project design expertise." said Hoyle. “While we certainly don’t want to downplay that important side of the research equation—our clients are realizing that rapid turn-around of more quantifiable information is often needed in today’s rapidly changing healthcare environment.”

According to Mr. Hoyle, “Companies, whether they be medical device, diagnostics or pharmaceutical, seem to appreciate dealing with research professionals who have more than twenty years experience in the healthcare industry—but who are also comfortable with the latest means of extracting key customer insights.” Having an internal database of clinicians from all specialties also facilitates the gathering of mission critical data from hard-to-reach healthcare professionals.

Sigsby Communications, also of Hanover, Ma. is a major provider of web-design, web-hosting and integrated marketing solutions for companies in healthcare and business-to-business. As a part of this new arrangement, Bob Sigsby, Sigsby Communication’s President will become a member of the Research Option’s Board.

Research Options Inc. is a marketing research firm focusing on the health, fitness and lifestyle industries. The company uses multiple research methodologies to conduct primary research studies, and publishes secondary research reports on topics of interest. Mr. David Hoyle, company President, has more than twenty years of experience in the research industry, and is the former President of the Medical Surgical Market Research Group (MSMRG). To obtain further information about ROI, call (800) 201 2297, or send email to dhoyle@researchoptions.com.