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Our Market Research Services for Consumer products or services:
Consumer spending fuels the U.S. economy. Yet, understanding consumer attitudes and purchase behavior can represent a daunting task. Whether you are an experienced corporate market research professional, or just someone within an organization who has been given the task of contracting for research services; Research Options Inc. will help in assessing your consumer research needs. We offer a full range of research services so we can choose the right methodology to fit your project goals. Here are some examples that show the diversity of projects we have successfully completed within consumer markets:
1.) For a start-up company considering a new food product for children: conducted several focus groups with children, and children with their parents in the room to gauge reaction to packaging, flavors (taste tests) and to determine the role of the child/parent in purchase decisions.
2.) For a non-profit organization: Conducted several hundred shopping mall intercepts with mature consumers to gauge reaction to an advertising campaign for a new service offering being considered by our client. These elderly consumers jointly developed a name for the new service and provided valuable information about advertising copy and the best medium for reaching this target group.
3.) For a fitness facility: Conducted telephone ?exit interviews? with consumers who decided not to renew their annual memberships at this club. The interviews determined the reasons for non-renewals, and gauged reaction to new pricing and service offerings being considered. Also developed a ?suggestion? box system for encouraging suggestions and providing rewards to present club members.
These examples serve to illustrate some of the research methods we have used over the last nine years to obtain information for our clients. However, many of our projects involve combination methodologies, e.g. in-depth interviews followed by a fax survey—or a focus group followed by an Internet survey. Let us tailor the right methodology for your particular needs. And, don’t worry that a project is too small for us to consider. Many of our present clients start out with small-scale projects, and continue on with additional, necessary research as budgets allow. We will work within your time frame and budget to ensure that mission critical information is gathered and then presented in a cogent manner.
For more detailed information about several of our services, or to contact us, please click on the appropriate button.
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