Our Market Research Services for Business-to-Business products or services: Understanding the mindset of the business or industrial customer is critical for companies marketing products and services to this segment. When one conducts business-to- business research, it is important to understand which individuals and/or departments within a corporate structure are involved in purchase decisions and how the organizational culture goes about making such decisions. Only when these factors are known, can one conduct surveys and interviews that produce actionable responses. Whether you are an experienced corporate market research professional, or just someone within an organization who has been given the task of contracting for research services; Research Options Inc. will help in assessing your information needs. We offer a full range of research services so we can choose the right methodology to fit your project goals. Here are some examples that show the diversity of projects we have successfully completed within the business-to-business and consumer markets: 1.) For a major manufacturer of sporting goods: conducted in-depth, personal interviews with top executives from major retail chains across the United States to ascertain their satisfaction levels with our client’s products/services; and to gauge initial reaction to possible promotional campaigns being considered. 2.) For a software manufacturer: Conducted in-depth telephone interviews with business professionals who had purchased the latest version of our client’s software to ascertain product satisfaction, ease of use, and usage patterns. 3.) For a leading manufacturer of health food/nutritional items: Rented booth space on the floor of the major, annual convention of retail outlets in this industry. Proceeded to conduct convention interviews with hundreds of retail storeowners and buyers regarding images/impressions of our client’s product; and propensity to allot additional shelf space to this product. These examples serve to illustrate some of the research methods we have used over the last nine years to obtain information for our clients. However, many of our projects involve combination methodologies, e.g. in-depth interviews followed by a fax survey—or a focus group followed by an Internet survey. Let us tailor the right methodology for your particular needs. And, don’t worry that a project is too small for us to consider. Many of our present clients start out with small-scale projects, and continue on with additional, necessary research as budgets allow. We will work within your time frame and budget to ensure that mission critical information is gathered and then presented in a cogent manner. For more detailed information about several of our services, or to contact us, please click on the appropriate button below: